MODULE CODE: BUS6061 E-BUSINESS (MAIN) (2021/2022)



Learning outcomes (LO) and pass attainment level:

  1. Analyse and classify an organisation’s current e-business strategy, identifying their
    strengths and weaknesses relative to those of their direct competitors.
  2. Choose effective e-business strategies for the delivery of products and services to
    increase market share and sustainability.
  3. Compile and elaborate understanding of concepts, theories, frameworks and
    principles for e-commerce and e-business and their competent use.
    All assignments to be submitted online via Moodle by midday on the due date. Work
    submitted late is subject to penalties, which are set out in the academic regulations.

Assignment Brief
Module: Level 6: E-Business
An individual written assignment of 3000 words (Learning Outcomes 1, 2 & 3)
For a multinational organisation of your choice, carry out a critical analysis of their current EBusiness strategy:
The report must include the following three elements:
• Element 1 (LO1 assessed) – an analysis of the impact of the Covid-19 pandemic on
the adoption and utilisation of digital technologies in the industry of your selected
organisation. (30%)
• Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation
has managed to cope, adapt or survive during the pandemic. What are the
implications for the organisation operating in this industry, for instance, on their
supply chain, eCRM, reintermediation or disintermediation strategies, etc.? (30%)
• Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of
social media or social commerce can assist your chosen organisation in addressing
issues such as customer behaviour, post-covid-19. (30%)
In addition, marks will be awarded for the overall presentation, argument and understanding,
use of sources and evidence, academic referencing and written communication (10%)
You must ensure that you use academic theories, frameworks and models to support your
discussion throughout the report.
This is an individual assignment and contributes 100% to the overall marks for the module.
The report must be 3000 words in length (+/- 10%). You may include appendices citing
relevant data, images, samples, etc. provided you refer to them directly in your report. You
must also include a full list of references including images, using the Harvard system.
Page 3 of 5
BUS6061 Assignment Marking Scheme
0 – 39%
Fail
40 – 49%
Marginal Pass
50 – 59%
Pass
60 – 69%
Strong Pass
(commendation)
70 – 79%
Very Strong Pass
(distinction)
80 – 100%
Exceptionally Strong
Pass
(distinction)
Criterion 1
Mark:
Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their
direct competitors
Insufficient evidence
demonstrated in analysis
of the current e-Business
strategies utilised in the
industry. No relevant
recommendations
provided
Evidence is poorly presented
demonstrating a lack of
sufficient research and/or
understanding in the analysis
of the current e-Business
strategies utilised in the
industry. Many gaps
demonstrated in the
recommendations provided
Evidence is presented
sufficiently but somewhat
descriptively,
demonstrating only a
minimal level of research
in the analysis of the
current e-Business
strategies utilised in the
industry. The work
provides understanding
of micro and macroenvironment and
provides relevant
recommendations for
selected organisation;
some gaps demonstrated
in understanding of
theories and ability to
syntheses and evaluate.
The analysis presented clearly
and competently discusses and
critically evaluates/synthesise
the analysis of the current eBusiness strategies utilised in
the industry. The work identifies
the micro and macroenvironment including utilisation
of digital technologies in the
industry and provides relevant
recommendations for the
selected organisation.
Comprehensively and
excellent critical literature
review and analysis of the
current e-Business
strategies utilised in the
industry with appropriate
recommendations provided.
Significant evidence
presented demonstrating
only minor gaps in
understanding of EBusiness models and
evaluation.
Highly extensive and
outstanding levels of
evidence of critical analysis
and synthesis of the current
e-Business strategies utilised
in the industry with
appropriate
recommendations provided.
Analysis covers micro and
macro-environment including
utilisation of digital
technologies in the industry.
Work presents sophisticated
insights and understanding of
the theoretical models on EBusiness.
Page 4 of 5
Criterion 2
Mark:
Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability.
Significant lack of critical
literature review related to
topic area and relevant to
the evaluation of the
organisation’s e-Business
strategies. Little material of
merit or relevance,
revealing a lack of
understanding of key issues
or concepts.
Fails to address most
aspects of the task or
question set. Work lacks
any sustained argument(s).
The analysis in this section
is only satisfactory in most
areas and weak in some
others. Modest evidence of
intellectual engagement.
Weak or insufficient critical
literature review related to
the evaluation of the
organisation’s e-Business
strategies
Evidence is presented
sufficiently but somewhat
descriptively, demonstrating
only a minimal level of
research to support the
evaluation of the
organisation’s e-Business
strategies. Some gaps
demonstrated in
understanding of theories
and ability to syntheses and
evaluate.
The analysis presented
clearly and competently
discusses and critically
evaluates/synthesise the
organisation’s e-Business
strategies.
Comprehensively and
excellent critical literature
review on the evaluation of
the organisation’s eBusiness strategies.
Significant evidence
presented demonstrating
only minor gaps in
understanding of the
analysis in this section.
Highly extensive and
outstanding levels of
evidence of critical analysis
on the organisation’s eBusiness strategies. Work is
presented with sophisticated
insights and understanding of
e-Business strategies of the
organisation.
Criterion 3
Mark:
Compile and elaborate understanding of concepts, theories, frameworks and principles for e-commerce and e-business and their
competent use.
Little material of merit or
relevance, revealing a lack
of understanding of key
concepts, theories and
principles of e-Business and
e-commerce.
Fails to apply relevant
frameworks and theories to
evaluate how the
organisation copes, adapts
or survives during the
pandemic. Work lacks any
sustained argument(s).
Weak or insufficient critical
literature review related to
the key concepts, theories
and principles of e-Business
and e-commerce The
analysis in this section is
only satisfactory in most
areas and weak in some
others especially in applying
relevant frameworks and
theories to evaluate how the
organisation copes, adapts
or survives during the
pandemic. Work lacks any
sustained argument(s).
Evidence is presented
sufficiently but somewhat
descriptively, demonstrating
only a minimal level of
research on understanding
of key concepts, theories
and principles of e-Business
and e-commerce. The work
provides a satisfactory
understanding in the
application of relevant
frameworks and theories to
evaluate how the
organisation copes, adapts
or survives during the
pandemic.
The analysis presented
clearly and competently
discusses, and critically
evaluates/synthesises of key
concepts, theories and
principles of e-Business and
e-commerce. The work
demonstrates good examples
of critical analysis and
understanding in the
application of relevant
frameworks and theories to
evaluate how the
organisation copes, adapts or
survives during the
pandemic.
Excellent critical literature
review on key concepts,
theories and principles of eBusiness and e-commerce.
Significant evidence
presented demonstrating
only minor gaps in
understanding in the
application of relevant
frameworks and theories to
evaluate how the
organisa tion copes, adapts
or survives during the
pandemic.
Highly extensive and
outstanding levels of
evidence of critical analysis
on key concepts, theories and
principles of e-Business and
e-commerce.
Analysis provides excellent
critical application of the
relevant frameworks and
theories to evaluate how the
organisation copes, adapts or
survives during the pandemic.

Leave a Comment

Your email address will not be published.