Assignment A3: Create an Online Travel Agency Business Plan
Grade Value: 10% Due: March 16, 2022
You have graduated from Seneca College’s SoHT and currently work in a travel call center as a TICO certified Travel Agent for the past 5 years. You have dreamed of being a business owner and made the decision to open an Online Travel Agency Business in Ontario, Canada. You must follow the e-commerce Rules & Regulations identified on TICO’s website and include them in your business plan.
Refer to Week 6 PowerPoint posted on Learn@Seneca for additional resources and information plus the 7 supporting documents posted on your Learn@Seneca Assignment tab with valuable content to assist.
Review the ACTA Canadian Home-Based Travel Agencies document to determine which Host Agency you would like to pursue. Create a business plan to include the following components:
|1||Title Page: Company Name, Logo & Tagline & Seneca Signature||Create a name for your travel agency, tagline and logo. Use free software programs like WIX if you are not creative.||/10 Marks|
|2||Executive Summary||Complete last, but submit as the 2nd document after your title page. A business plan is developed from the bottom up, so you need to work out all the details before you can write the summary||/15 Marks|
|3||Marketing Plan||Include a competitive SWOT analysis and 3 Marketing plans you will implement to get your business started. Refer to 3 supporting docs posted for more details and insights.||/20 Marks|
|4||Key Management Bio||This is your personality profile. Refer to Quick Tips-Creating an Online BIO.||/15 Marks|
|5||Financial Plan||Include: • the details of the TICO registration process, legal requirements and fees to start an Online Travel Agency Business in Ontario, Canada. • All other associate startup costs • Working Capital Budget for the 1st 3 years of operation • Host Agency Fees and Administrative Costs||/20 Marks|
|6||Host Agency||List the top 5 reasons summarizing your choice of Host Agency to start your travel business.||/10 Marks|
|7||Business Plan Document||/10 Marks|
|Business Plan Document||Excellent 5 Marks||Satisfactory 3 Marks||Needs Work 1 Marks||Unsatisfactory 0 Mark|
|Organization Flow, Messaging and Subject Knowledge||Students present information in a logical, interesting sequence. Shows a full understanding of the topic. Outside resources used. Student exceeded assignment requirements.||Students present information that is interesting. Shows a good understanding of the topic. Covers all necessary information. Met all requirements.||Difficulty following because the information is not clear. Shows some understanding of parts of the topic. Some of the requirements have been met.||There is no logical sequence of information. Doesn’t seem to understand topic very well. Has not met the minimum requirements of the assignment.|
|Assignment Format||Students have followed all the assignment guidelines and more.||Students have adequately followed all the assignment guidelines.||Student have somewhat followed the assignment guidelines, but key elements are missing.||Students did not follow the guidelines.|