Assignment A3: Create an Online Travel Agency Business Plan
Grade Value: 10% Due: March 16, 2022
Introduction:
You have graduated from Seneca College’s SoHT and currently work in a travel call center as a TICO certified Travel Agent for the past 5 years. You have dreamed of being a business owner and made the decision to open an Online Travel Agency Business in Ontario, Canada. You must follow the e-commerce Rules & Regulations identified on TICO’s website and include them in your business plan.
Refer to Week 6 PowerPoint posted on Learn@Seneca for additional resources and information plus the 7 supporting documents posted on your Learn@Seneca Assignment tab with valuable content to assist.
The Task:
Review the ACTA Canadian Home-Based Travel Agencies document to determine which Host Agency you would like to pursue. Create a business plan to include the following components:
| 1 | Title Page: Company Name, Logo & Tagline & Seneca Signature | Create a name for your travel agency, tagline and logo. Use free software programs like WIX if you are not creative. | /10 Marks |
| 2 | Executive Summary | Complete last, but submit as the 2nd document after your title page. A business plan is developed from the bottom up, so you need to work out all the details before you can write the summary | /15 Marks |
| 3 | Marketing Plan | Include a competitive SWOT analysis and 3 Marketing plans you will implement to get your business started. Refer to 3 supporting docs posted for more details and insights. | /20 Marks |
| 4 | Key Management Bio | This is your personality profile. Refer to Quick Tips-Creating an Online BIO. | /15 Marks |
| 5 | Financial Plan | Include: • the details of the TICO registration process, legal requirements and fees to start an Online Travel Agency Business in Ontario, Canada. • All other associate startup costs • Working Capital Budget for the 1st 3 years of operation • Host Agency Fees and Administrative Costs | /20 Marks |
| 6 | Host Agency | List the top 5 reasons summarizing your choice of Host Agency to start your travel business. | /10 Marks |
| 7 | Business Plan Document | /10 Marks | |
| /100 Marks |
| Business Plan Document | Excellent 5 Marks | Satisfactory 3 Marks | Needs Work 1 Marks | Unsatisfactory 0 Mark |
| Organization Flow, Messaging and Subject Knowledge | Students present information in a logical, interesting sequence. Shows a full understanding of the topic. Outside resources used. Student exceeded assignment requirements. | Students present information that is interesting. Shows a good understanding of the topic. Covers all necessary information. Met all requirements. | Difficulty following because the information is not clear. Shows some understanding of parts of the topic. Some of the requirements have been met. | There is no logical sequence of information. Doesn’t seem to understand topic very well. Has not met the minimum requirements of the assignment. |
| Assignment Format | Students have followed all the assignment guidelines and more. | Students have adequately followed all the assignment guidelines. | Student have somewhat followed the assignment guidelines, but key elements are missing. | Students did not follow the guidelines. |