LEARNING OUTCOMES ADDRESSED:
LO1 – Analyse the essential components of common business problems of
varying complexity and formulate appropriate managerial solutions, cognisant of
the organisational and governance structures in which these are made.
LO2 – Select and apply appropriate quantitative and qualitative techniques in the
framing, analysis, and solution of management decisions
- ASSESSMENT SUMMARY
Prepare and record a 5-minute PowerPoint presentation about your company. In
this assessment, you are asked to answer two questions using concepts learned
in the module and data from your company in the simulation game. Please note
that although all students in your team will use the same data – that of your
sneaker company – you are asked do your own analysis of your company’s
University of Westminster, WBS January 2022
Management Decision Making for Businesses 5MNST006W
- DETAILED ASSESSMENT GUIDE AND STRUCTURE
Describe the competitive strategy chosen by your company and the reasons for
choosing this strategy. In your answer, discuss the threat of potential entrants,
the bargaining power of suppliers and buyers, and the threat of substitute
Explain the profits/losses of your company in the Sneaker Simulation Game. In
your answer, compare the performance of the different market segments in
which you operate using the concepts of break-even point (BEP) and
contribution margin (CM). In this question, you are expected to calculate the
BEP and CM, interpret the results, use them to explain your profits/losses, and
make recommendations for the future of your company.
- ADDITIONAL INFORMATION:
Please record your presentation on Panopto. Click on the link below for
instructions on how to do it.
Instructions for recording a PowerPoint presentation using Panopto Capture
Note: the best option is to record ‘video and screen’ using Panopto capture.
If you have not used Panopto before, try it out well in advance of the submission
deadline. This will ensure that if you have any technical difficulties, you can get
help from the Service Desk or your seminar tutor.
Name report with company name and market, for example, ‘sneakers are us”,
London. Submission is via Blackboard Assignment