Managing the Digital Enterprise Level 6

Laudon & Laudon(2021) state “ e-commerce has become more social, mobile and local” (p.406) and that “consumer purchase decisions are increasingly driven by the conversations, choices, tastes and opinions of their social network” (p.408).

Critically assess the validity of these statements in the context of the current e-commerce environment.

Your report should also include a critical assessment of any identified barriers or issues to social networks potentially influencing customers’ decision-making and

e-commerce becoming more ‘social, mobile and local’.

Please note:

•         You should give examples of appropriate companies to evidence and support your answer where appropriate.

•         References that evidence understanding and application of the content of relevant academic articles and publications will also be given credit.

Your answer should be in report format

Please see the assessment folder on the Bb site for further guidelines on structure and content.


Students will receive written feedback on their work based on the grid below.  Personalized comments will also be provided on individual work.

Sheffield Business School\’s Guidance on Word Count for your Assignments

Your assignment is subject to a word count limit. Your tutors will mark the word count stated in the assessment brief, within a +/-10% margin. As your assignment is 2000 words, the absolute maximum word count is 2200. Appendices should only be used to provide supporting information for your work in-text. They will not be marked. The table below identifies what is and is not included in the work count.

Absolute word limit: We will stop reading and marking your work once this is reached!2,200  
The word count includes:The word count DOES NOT include
Tables if they are constructed using words   Abstract Executive Summaries Quotations, citations, in-text referencesTitle page Contents page Reference list Appendices  Tables only if they are used to present quantitative data

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