Consumer Behaviour and Service (BS411)

Hong Kong Institute of Technology

Consumer Behaviour and Service (BS411)

Individual Assignment

Individual Assignment: (30% of the course assessment)

Due Date: 01 April 2022                                                                                 15 – 20 PPT slides

Background

Select one of the following product categories:

  1. Fast-food restaurants
  2. Mobile phone network services
  3. Hotel for your vacation
  4. Shampoo
  5. TV

Task 

Based on the theory of Consumer Decision Process, make use of 15 – 20 PPT slides to explain your choice of decision-making process for selecting the above product or service. In your view, how you constitute your evoked set of final decision in this approach.

Format

  • Assignment title, name of student, submission date must be appeared on 1st slide.
  • Content in English.
  • No handwriting, contents must be word-processed (PPT Format). No presentation is required.
  • Incorrect format will deduct 10% of total marks.

Other Requirement

  • PPT (soft copy) submission deadline is on 01 April 2022 before 23:55 Hours; late submission with 1 – 3 days will deduct 25% of the total marks. No marks will be given for submission 3 days after the deadline.
  • Never attempt to plagiarize as it will result in zero mark.

End

Hong Kong Institute of Technology

Consumer Behaviour and Service (BS411)

Individual Assignment

Individual Assignment (mark sheet)

Name of Student:                                                                                                         

Class:                                                                                                            

Submission Date: __________________________________________________                                                               

Marking Scheme

Assignment Grading Criteria

 Marks (1-10)WeightingActual
Introduction 5% 
Illustration of the theory 10% 
Analysis by means of your decision process 40% 
Conclusion 25% 
Readiness of the contents 10% 
Make use other information to support your argument (picture or figure etc.) 10% 
Total: 100% 
Marks
012345678910
Missing / PlagiarismIncomplete / Some parts missing / Too SimpleAcceptable / All parts includedOutstanding / Own words / Critical & In-depth in content

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