Hong Kong Institute of Technology
Consumer Behaviour and Service (BS411)
Individual Assignment
Individual Assignment: (30% of the course assessment)
Due Date: 01 April 2022 15 – 20 PPT slides
Background
Select one of the following product categories:
- Fast-food restaurants
- Mobile phone network services
- Hotel for your vacation
- Shampoo
- TV
Task
Based on the theory of Consumer Decision Process, make use of 15 – 20 PPT slides to explain your choice of decision-making process for selecting the above product or service. In your view, how you constitute your evoked set of final decision in this approach.
Format
- Assignment title, name of student, submission date must be appeared on 1st slide.
- Content in English.
- No handwriting, contents must be word-processed (PPT Format). No presentation is required.
- Incorrect format will deduct 10% of total marks.
Other Requirement
- PPT (soft copy) submission deadline is on 01 April 2022 before 23:55 Hours; late submission with 1 – 3 days will deduct 25% of the total marks. No marks will be given for submission 3 days after the deadline.
- Never attempt to plagiarize as it will result in zero mark.
End
Hong Kong Institute of Technology
Consumer Behaviour and Service (BS411)
Individual Assignment
Individual Assignment (mark sheet)
Name of Student:
Class:
Submission Date: __________________________________________________
Marking Scheme
Assignment Grading Criteria
| Marks (1-10) | Weighting | Actual | |
| Introduction | 5% | ||
| Illustration of the theory | 10% | ||
| Analysis by means of your decision process | 40% | ||
| Conclusion | 25% | ||
| Readiness of the contents | 10% | ||
| Make use other information to support your argument (picture or figure etc.) | 10% | ||
| Total: | 100% |
| Marks | ||||||||||
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Missing / Plagiarism | Incomplete / Some parts missing / Too Simple | Acceptable / All parts included | Outstanding / Own words / Critical & In-depth in content |